Delivery Photo

Phone:0118 903 5210
Email: info@primrose.co.uk

or click here to see our full contact details
"A garden is the greatest of human pleasures and the greatest refreshment of the spirits of man"
- Francis Bacon
Primrose Warehouse Forklift
Primrose Barcode Scanners

About us

Established in 2003, Primrose are a family-run online retailer based in Reading, Berkshire and we have been trading and expanding ever since. In 2012 we secured an investment by the BGF to help us grow further and provide our customers with the continued excellence they have come to expect from us.

Everything is based in-house which allows us to focus our passion on what we do best - providing a great range of products with the best prices and knowledgeable customer service.

Our team of buyers are devoted to developing the best products at the best prices and always strive to innovate, improve and develop our product ranges. All of our products have been chosen to meet our exacting standards for quality, craftsmanship and value for money and every order is backed by our no quibble guarantee - The Primrose Promise


Our extensive range encompasses:


Claire with one of our new design patio heaters
Alena holding a Big Clock!
Mark with our much loved office dog, Billy
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The Primrose Promise

We are so convinced of the high quality and exceptional range that you are guaranteed the Primrose Promise with every purchase:

We pride ourselves not only on our excellent stock, but also our first-class customer service department. Our highly trained and experienced customer service team not only deal with the day to day customer enquires with order, but also have an extensive knowledge of our product range and are able to answer the most challenging of questions.

We don't outsource our phones to a call centre - the people who answer the phone and respond to your emails are the people who help choose and develop our products and are also users of them. Theyre also the ones that are there to sort things out in the unlikely event of a problem. You are guaranteed to be in good hands with them from the first click on our site to your items being safely delivered to your home and garden. We make the process simple by being available on the phone, by email and even online chat.

Contact our customer support


Primrose on TV

We are delighted to have had many of our products featured on TV on shows, such as "This Morning" or "The Alan Titchmarsh Show".
Our very own Wendy Chamberlain, the creator of the Chamberlain collection of grow beds and composters, was invited on The Alan Titchmarsh show to talk about the composters. To see the full range of products and shows, go to our media page.


Our Spider Vacuum on ITV's This Morning show

Wendy Chamberlain on "The Alan Titchmarsh Show"

Warmawear Deluxe Heated Gloves shown on "The Alan Titchmarsh Show"

Kookaburra Ivory Shade Sail on "Love your garden with Alan Titchmarsh"

What our customers think

Don't just take our word for our great products and first-class service. We are proud to have served many customers over the years and are pleased with their feedback. This is only a selection; there are many more on the Testimonials Page.

Additionally we use Feefo - an independent review service - allowing us to give our customers complete peace of mind through verified external reviews.

68,067
product reviews
Word Cloud
This is a "word cloud" of all the testimonials we had received since March 2009. That's a lot of reviews! It uses word frequency to determine size: the more the word appears in customer reviews, the larger the word in the image.

Charity Support

We always want to give back to the community and support charities and local community figures where we can, for example our very own Lorna McArdle who was bearing the Olympic torch through Reading.

Olympic Torch

Additionally we created the National Garden SleepOut in 2012 in aid of Just a Drop and the Bumblebee Conservation Trust.

Sleep Out


We support several charities on an on-going basis including:

We send RNIB used stamps from the post we receive in our office, they then sell these in bulk to raise money. Find out more on the RNIB website.



Every Friday for those who wish to get involved we hold a 'Suit Up' day and raise money for Operation Imprezza. Find out more on the Operation Imprezza website .



We also have boxes of sweets and biscuits in our office where the money raised goes to Mencap and Childline. Find out more on the Mencap or Childline websites.



Support You

Support U was co-founded by one of our product developers and a number of staff members regularly give some of their free time to help out with events and the day to day running of the charity. Find out more on the Support U website.





Teck, Laura, James, Jon and Tim still standing after the Reading Half Marathon



Some of our crazier staff members dressed up for Halloween



Kids in our planters. Why not!

Christine, Colin and Caroline from Customer Services