Cookies and your privacy

Questions?
Please read our full Privacy Policy or Contact Us

What are cookies?

Cookies are tiny text files stored on your computer which are created when you visit certain web pages.

At Primrose, we use cookies to store details about which products you're viewing, which products you have in your basket, and to remember you when you visit our site again.

You will need to have cookies enabled to order products online from Primrose. Cookies are usually enabled by default (see Managing Cookies section for more details on this) If you don't wish to enable cookies, you will still be able to browse the site, but won't be able to purchase any products online. However, you can contact our customer service staff on 0118 903 5210 who will be more than happy to assist you.

Please note that the cookies we use don't store personally identifiable information about you (such as credit card details) and cookies cannot harm your computer. However, we may use cookies to help improve your experience of Primrose by showing you products which we think you would be interested in, based on what you've viewed previously.

Our Cookies policy

We use cookies on Primrose to maximise your shopping experience by providing you with personalised features (like products you may be interested in based on what you've viewed previously). Your browser will need to accept cookies, as we can only provide you with these features by using them.

Our cookies don't store personally identifiable information about you, but you can think of a cookie as a 'key' which enables us to access this information.

Here is a list of the cookies we use and what they are used for.


Cookie Name Cookie purpose
__utma, __utmb, __umtz These cookies allow the function of Google Analytics. This software helps us to understand visitor information and behaviour. We also make use of Google Analytics Demographics and Interest Reporting, Display Network Impression Reporting, and Remarketing. We use this information to improve the website and your shopping experience, and to make our marketing campaigns relevant.

Google Analytics Remarketing uses the Google Analytics cookie together with third-party cookies to inform, optimise, and serve ads based on past visits to our website. Visitors may use the Google Ad Settings page [https://www.google.com/settings/ads] to opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
Google Adwords Conversions, Microsoft Atlas, Teracent, Yahoo Search Marketing Analytics These cookies give us information about your order and help us to understand how you came to purchase from us.
Optimizely From time to time, we run cross-tests on web pages on our site in order to improve user experience. This cookie enables us to present different customers with slightly different versions of a web page in order to see which design is more popular
Google Website Optimizer, CrazyEgg This cookie helps us to understand visitor behaviour in order to improve the website to serve them better.
Facebook Connect This cookie allows you to connect to your Facebook account to 'Like' our website
Perfect Audience, Criteo These cookies give us information about the pages you are viewing so we can effectively serve you relevant banners elsewhere on the Internet.

Managing Cookies

If cookies are disabled on your computer, you won't be able to order products online from Primrose and we won't be able to provide you with features which will improve your shopping experience with us.

Most browsers are set up to enable cookies by default. If you wish to amend cookie preferences you can do this through your browsers settings. Your browser's "Help" pages will give you information on how to do this.