About Primrose

Our Story

We are passionate about gardens and have been selling outdoor living products online since 2003. Established in the UK, Primrose is now an international retailer with our roots firmly grounded in gardening.

In 2021, we became part of the Risk Capital portfolio, supporting us on our way to being the go-to destination for the growing online community of gardeners.

Our in house experts are always looking for new innovations in outdoor living and keeping up with the latest trends to be at the forefront of the gardening industry. This means we can bring you the best product, at the best price, delivered to your door.

"Brilliant service, delivered next day, very helpful staff. Will use again!"