A Modern Family Business With A Long Tradition For Excellent ServiceLondon & Lancashire Rubber Company Ltd began trading over 100 years ago, founded by Justice of the Peace Alfred William Carnol Wheeler in 1900 and still run by the Wheeler family to this very day. In modern times as business has become increasingly less personal, we pride ourselves in pushing ahead with the same values that have seen us through into our second century of trading – quality, service, responsiveness and understanding.