Primrose
My wheelbarrow

Shop

Information & Help

My account

Named Day Delivery

Join Our Gardening Club

Geum FireStarter | Avens
Geum FireStarter | Avens
Geum FireStarter | Avens
Geum FireStarter | Avens
Geum FireStarter | Avens
Geum FireStarter | Avens
Geum FireStarter | Avens
Geum FireStarter | Avens
Geum FireStarter | Avens
Geum FireStarter | Avens

Geum FireStarter | Avens

SKU: RH30007834
9cm pot
£12.99
In stock (despatch in 3-5 working days)
3 × 9cm pots
£29.99 £10.00 each
In stock (despatch in 3-5 working days)
1

Pot size guide

Delivery van
Delivery options
Standard £5.99

Buy now pay later

PayPal
Pay in 3 interest-free payments of £4.33. Learn more

Overview

This eye-catching perennial stands out with its vibrant, fiery-red, semi-double and lightly scented blooms that emerge over the summer and into early autumn, adding long-lasting colour to borders or containers.

Geum Firestarter has a clump-forming habit, producing an abundance of ruffled flowers on upright, wiry stems that attract pollinators and create a lively display. With rich, deep green foliage providing ground cover for much of the year, this hardy geum brings both structure and vivid colour to the garden.

Tolerant of full sun or partial shade, it thrives in moist, well-drained soiland works well alongside other early summer perennials, offering continuous impact for months.

Specifications

  • Position: full sun
  • Soil: moist but freely drained
  • Rate of growth: fast
  • Flowering period: June to September
  • Hardiness: fully hardy

Care guide

Plant Geum 30-45cm (12-18in) apart in a sunny to partially shaded position, improving the soil with compost or well-rotted organic matter to ensure good drainage and moisture retention, especially if the soil is heavy or sandy. Keep the plant well-watered, particularly during its first growing season and in dry periods, as Geum prefers consistently moist but not waterlogged soil. Deadheading spent blooms encourages continued flowering and prevents self-seeding. Cut back untidy foliage in autumn. Lift and divide clumps every couple of years in early autumn and replant with the crown just above the surface of the soil. Apply a generous 5-7cm (2-3in)mulch of well-rotted organic matter around the crown of the plant in spring.

About Primrose

About Primrose

Primrose is the place to be to Discover Everything Garden.

We were created in 2003 to become the UK's largest online-only garden centre. Thousands of plants, planters, awnings, garden furniture sets, water features and more line our digital shelves, and we're ready to fill your garden with comfort, quality, colour and style.

If you'd like to find out more, check out our 'About Us' page.

Reviews

Q&A

Get the latest news, offers and advice.

© 2025 Cercis Ltd. All rights reserved | Primrose is the trading name of Cercis Ltd (Registration number: 14521244)