Helichrysum Bracteatum Snow White | Everlasting Strawflower

Brighten sunny beds and cutting gardens with strong, upright stems topped with frilly white blooms and a sunny centre that keep their shape and colour beautifully. A half-hardy annual, Helichrysum bracteatum ‘Snow White’ forms a tidy, branching plant, carrying papery, daisy-like flowers with a straw-like texture that gives excellent longevity.

Perfect for fresh arrangements or drying, the stems can be cut just before the flowers fully open and hung upside down in a cool, dark, airy space to preserve their crisp structure for months. It performs best in full sun and well-drained soil, coping well with heat and dry spells once established, making it a reliable choice for low-maintenance summer displays.